Why Your Strategy Needs A Name

Why Your Strategy Needs A Name

In marketing, we all know the power of a name. It gives meaning, captures attention, and sticks in your head. But too often, strategy is left nameless — reduced to vague intentions or generic goals like “grow market share” or “improve productivity.” Verne Harnish, in...
Scaling Up – The Challenge of Impostor Syndrome

Scaling Up – The Challenge of Impostor Syndrome

We all experience imposter syndrome at some point in our business journey. It’s that nagging feeling that you’re not as competent as others think you are – and it usually hits when you’re in the throes of business growth. It’s perfectly normal to feel like an imposter...